The Kraft Music Hall was a major NBC radio variety
program, featuring top show business entertainers, in a 16-year
span from 1933 to 1949. Kraft Foods was the first advertiser to
sponsor a two-hour radio program, in an era when many radio programs
were only 15 minutes long and few were longer than a half hour.
The Kraft Program debuted June 26, 1933 to promote a new product
in the Kraft family, Miracle Whip. The musical-variety program featured
orchestra leader Paul Whiteman and served to supplement the print
advertising and in-store displays in promoting Kraft products. Al
Jolson was the show's star vocalist. During its first year the show
went through a series of name changes, including Kraft Musical Revue,
until it finally settled on Kraft Music Hall in 1934. Paul Whiteman
remained the host until December 6, 1935.
This collection of Kraft Music Hall Greats includes
153 different shows and appearances for a total of 86+ hours of
listening enjoyment.
This product is a DVD collection of Old Time Radio mp3s. It is
designed to be played on your computer DVD drive with standard mp3
software - like Windows media player or its equivalent on Macintosh
computers. The mp3 files on the DVDs can be copied onto CDs for
play in your car stereo, home entertainment center, etc so you can
take your favorite shows with you anywhere you go.
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