This DVD contains several films created to help train and motivate Chevrolet salespeople from the 30s to the 50s. There is one file for each of the three decades. This will let you see the evolution of sales training for car dealers for the Chevrolet line of automobiles the the efforts Chevrolet was making to support their dealer network.
This DVD contains several films created to help train and motivate Chevrolet salespeople from the 30s to the 50s. There is one file for each of the three decades. This will let you see the evolution of sales training for car dealers for the Chevrolet line of automobiles the the efforts Chevrolet was making to support their dealer network.
Here are the contents of each of the films in the Chevrolet Training collection:
Helping You Sell (1937)
This film shows how Chevrolet made use of sponsored motion pictures to promote its product. It shows auto sales men, salesrooms, customers, stunts being performed on Chevy's and much more. Producer: Jam Handy Organization |
Hired! (1940)
This film teaches a salesperson how to be a Chevrolet salesperson. Producer: Jam Handy Organization |
Chevrolet Sales Convention Musical (1954)
A song and dance centered Chevrolet sales convention put on for the benefit of their sales force to keep the motivation levels high. Producer: Jam Handy Organization |
