This DVD contains a variety of films
showing the evolution of women's fashion from the teens to the 60s. It makes
for a fascinating overview of how fashions evolved and how the introduction
and presentation of fashion to the consumer has evolved over this period. This
is a rare inside look of over 50 years of vintage fashion industry footage.
Here are all the films that make
up this historical collection:
Modes of the Moment (1917)
This is an early fashion film sponsored by the Walk-Over Corporation.
It is a fascinating look at the styles of 1917 and the way fashion shows
were run back then.
Producer: Unknown
Audio/Visual: Silent, Black & White
Run time: 3:33
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Pattern for Smartness (1948)
This film shows the value of Home Economics and how one can learn how
to make clothes that are every bit as glamorous as the clothing worn by
high fashion models.
Producer: Hartley Productions
Audio/Visual: Sound, Color
Run time: 18:21
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Aristocrats of Fashion
This film showcases a variety of fashions for sports and eveningwear.
All the clothes are made from Bemberg rayon.
Producer: Reed (Roland) Productions
Audio/Visual: Sound, Color
Run time: 9:58 (incomplete)
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Fashion Horizons (1940)
This is a Southwestern U.S. travelogue in the mid 30's. A group of aspiring
movie stars flies to Albuquerque and and Arizona Dude Ranch while at the
same time showcasing the best fashions of the day.
Producer: Donahue (Harry D.)
Audio/Visual: Sound, Color
Run time: 19:11
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Hair Dress Through the Ages
An exploration of the evolution of hair styles from the stone age to the
modern age.
Producer: Moss (Paul F.) & Thelma Schnee
Audio/Visual: Sound, Black & White
Run time: 10:18
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The Story of a Star (1956)
Learn how the modern wonders of chemistry developed new synthetics that
have resulted in new types of clothing being created. The film focuses
on the creation of sheer stockings.
Producer: Audio Productions, Inc.
Audio/Visual: Sound, Color
Run time: 8:08
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Fitting Faces
An examination of eyeglasses and how they can be a fashion accessory.
Producer: Paramount
Audio/Visual: Sound, Black & White
Run time: 8:30
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Tomorrow Always Comes(1941)
A promotional film promoting rayon lingerie and Bur-Mil Rayon Fabrics.
Producer: Lamont-Clemens, Inc.
Audio/Visual: Sound, Color
Run time: 28:53
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RFD Greenwich Village
Travel back to Greenwich Village and its bohemian lifestyle in the late
1960s. This film shows a community working hard to hold onto its hippy
heritage while at the same time trying to project a more sophisticated
air. You will get a great look at the Village and its people at that time
in history as well as get an interesting sales pitch for cotton clothing
as the clothing of choice for the carefree, non-conformist inhabitants.
Producer: Unknown
Audio/Visual: Sound, Color
Run time: 10:52
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Union Square, San Francisco Fashion Show
Wath a 1950s fashion show on a run way set up in Union Square Park in
San Francisco.
Producer: Universal-International Newsreel
Audio/Visual: Sound, Black & White
Run time: 0:41
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