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Chevrolet Animated Advertising Films and Fairy Tales on DVD
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This DVD contains several
films created by Jam Handy to help promote Chevrolet models in the
1930s. Since this was the big era of Disney animated films, many of
the films loosely follow major Disney movies of that era. Four of
the films are very well done fairy tales: Peg-Leg Pedro, The Pricess
and the Pauper, A Ride for Cinderella and a Coach for Cinderella.
The fifth film, Down the Gasoline Trail, follows a drop of gasoline
as it is used to make a Chevrolet run. This is truly a collection
of films designed to delight Chevy enthusiasts of all ages. |
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Here are the contents
of each of the 5 films in the Chevrolet Animated collection:
Peg-Leg Pedro (1938)
  
Treasure Island meets Chevrolet in this advertising cartoon.
This has it all, pirates, treasure, a love interest and of
course a Chevrolet. It is a splendid example of turning a
classic tale into a commerical designed to indoctrinate young
viewers into the Chevrolet mindset.
Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 9:17
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The Princess and the Pauper (1939)
  
A cartoon commerical to advertise Chevrolet based on The
Princess and the Pauper. See the hero rescue the treasure
laden pauper and take him to the princess on a magic carpet
that turns into a new Chevrolet. Excellent animation.
Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 9:52
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Down the Gasoline Trail (1935)
This is an animated feature that follows a drop of gasoline
from the time it enters the gas tank to the time it is used
by the engine to propel the car. While this is a sales promotion
for Chevrolet, it is couched in an educational format so that
people get sold without being sold to in a heavy handed manner.
Producer: Jam Handy Organization
Audio/Visual: Sound, Black & White
Run time: 7:55
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A Coach for Cinderella (1936)
  
We all know the story of how Cinderella's coach was made
from pumpkins and other bits and pieces. This imaginative
spin on this portion of Cinderella builds the coach from bits
and pieces of nature that turn into pieces of a Chevrolet
that is magically built up one piece at a time while educating
the audience about what each piece is and does as part of
the car. The entire story is more than just building the coach
and is really a quite well done animation that can be enjoyed
by the whole family.
Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 9:22
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A Ride for Cinderella (1937)
  
Cinderella relies on her Chevrolet coach to get her home
before midnight when the magic wears off. This is another
excellent animation made by Jam Handy to soft sell Chevrolet
to a young audience through imagery and storytelling.
Producer: Jam Handy Organization
Audio/Visual: Sound, Color
Run time: 10:50
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